Hurrah for our station!
The newest Arbitron radio ratings book came out this afternoon and our station got one of its highest ratings ever. In the Bay Area, our station was ranked #1 in the Women Aged 25-54 demographic in the overall category of Mon-Sun 6am-Midnight. Women aged 25-54 is the most sought after demographic in the world of ratings and advertising. That’s where the money is. Armed with #1 ratings with this group, we are sure to attract advertisers. Besides the overall category of Mon-Sun 6am-12midnight, our weekday morning show also ranked #1 in that demographic. Our weekday afternoon show ranked #1 amongst Women Aged 25-49. These are all good numbers. Numbers our sales team is sure to boast to clients. When these numbers reached us this afternoon, everyone jumped up in joy. Needless to say, a couple bottles of champagne also got into the mix. ;-)