Transformers
If you are looking for a good time at the movies this summer, I highly recommend Transformers. For the price of admission, you get 2 hours and 20 minutes of action, fun, and humor. As a kid in the 80s, I loved the Transformers cartoons and action figures. Heroic Optimus Prime and adorable Bumblebee were my favorite and probably many people’s favorites. They’re back in this 2007 summer blockbuster and to no disappointment to this old time fan. From the very beginning scene to the last, the movie is action packed and humor packed. While I expected the action, I didn’t expect the witty humor. Needless to say, I was pleasantly surprised. Besides the action and humor, other elements of a good movie such as realistic CG, good acting (especially from young Shia LaBeouf), and fitting soundtrack, all came together in this one and gave me the best time I’ve had at the movies in a long time. I give it 4.5 stars out of 5.
Half a star is subtracted for the overuse of product placements. The entire movie is a Chevy commercial. Even Bumblebee somehow became a Chevy Camero instead of the VW Buggy. That aside, there were also numerous references to Ebay and a few shots of its website. Apple’s MacBook laptop appeared onscreen two or three times. Then there was a reference to a Nokia cell phone and a quick shot of a Panasonic SD card. If your Marketing 101 instructor gives you an assignment to point out some of the products placed into this film, you will have no trouble coming up with all I’ve mentioned. They were just too blatantly obvious.
As Chevy was a big sponsor of the film, it was not surprising that some of the cars that ended up being destroyed happened to be BMWs, Mercedes Benzes, and Volvos. Figure that.
Though there was a bit of a “cheesy” factor in some of the dialogue, it didn’t amount to much. It was not enough to take away from all the positives that made this movie as good as it is.
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